Alessio Franceschetto is a graphic designer with a strong visual aesthetic. His passion for drawing and creating started at a very young age. In 2012 he moved to London and transferred to one of the Paul Smith shops where he soon accepted a position within the visual merchandising team at their head office. He currently works with the window display team, looking after the window graphics and computer visuals for new layouts and window designs. This has got him involved in creating videos and cool animated visuals as well as in exhibition layouts and new campaign launch projects.
He recently decided to take a more serious approach to his own designs, focusing more on the visual graphics. We asked Alessio which part of the creative process he enjoys most...
“I love using witty ideas, which come from ordinary objects, to create something clever and new, every time.”
See more on ITS magazine issue n.2